Our Mission

For over a decade, the Rip Current Safety team has been on a passionate mission to save lives on global beaches.

Driven by a deep commitment to public safety, we’ve pioneered world-first digital media resources that educate people about the hidden dangers of rip currents. From award-winning documentaries featured on National Geographic, PBS America, and Curiosity Stream, to globally used school curriculum tools and powerful social media campaigns that have reached millions—our work has made a real difference.

Trusted by beach safety groups and drowning prevention agencies around the world, our goal remains unwavering: to reduce rip current incidents and fatalities through awareness, education, and the power of storytelling.

Every single resource we create is offered freely to the public.

For over ten years, our dedicated production team has donated their time, energy, and expertise—working voluntarily to ensure that these vital messages are delivered at a fraction of the cost. But creating high-quality content for a global audience is no small feat.

The true cost of producing this life-saving material has now exceeded one million dollars. That incredible milestone has only been possible thanks to the kindness, vision, and extraordinary generosity of Steve Kudzius and his company, Pinnacle. Without their unwavering support, this life-saving mission simply wouldn’t exist.